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 > The Future of Chryslers SRT Division

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FishOnOne

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Posted: 02/21/21 04:48pm Link  |  Quote  |  Print  |  Notify Moderator

dodge guy wrote:

philh wrote:

To work in the SRT group, you had to be a gearhead. What they have done is distributing the SRT design work to functional groups. It's a tremendous cost savings, HOWEVER, IMO, the SRT badge will quickly drift off to being a pretty badge.


Exactly what happened to AMG with Mercedes. AMG is now just a trim level.


The 4.0L V8 Biturbo, the 5.5L V8 Biturbo, the 6.0L V12 Biturbo would prove you wrong. Having said that I'm not a Mercedes/AMG fan and the europeans can keep their cars.


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Posted: 02/22/21 01:21am Link  |  Quote  |  Print  |  Notify Moderator

Yeah, calling AMG / BMW M a "trim level" is pushing it. That's like calling GT500s, Z06/ZR1s trim levels.

In fact, SRT is probably the most extreme "trim level" engineering. I've never seen a platform offered with both a 250hp V6 (early Challenger), and 840hp 9s 1/4 mile V8.

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Posted: 02/22/21 05:48am Link  |  Quote  |  Print  |  Notify Moderator

You guys may want to do your research. The AMG badge has been tacked onto just about ever Benz there is with no real performance difference. AMG used to be built in a separate factory. Now it's done in house which makes it very easy to ruin the brand. Look it up and tell me I'm completely wrong! Yes they may have a couple different motors, but the majority is just badges and some trim!


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Posted: 02/22/21 08:57am Link  |  Quote  |  Print  |  Notify Moderator

RoyJ wrote:

Yeah, calling AMG / BMW M a "trim level" is pushing it. That's like calling GT500s, Z06/ZR1s trim levels.

In fact, SRT is probably the most extreme "trim level" engineering. I've never seen a platform offered with both a 250hp V6 (early Challenger), and 840hp 9s 1/4 mile V8.


Depends on the vehicle. I just rented a BMW 530i last week. It had "M" badges all over it. It wasn't even a trim package really, just some badges. Other than the colorful badges it appeared to be a normal run of the mill 530i.

It's marketing. They didn't need to call the fast Dodges SRT's or festoon the Z06 nomenclature on the high perf vettes. He!!, they stole that option code from the 1970 (first year I believe) Chevy Chevelle and possibly other models.
And apparently marketing works, because people buy it.


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RoyJ

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Posted: 02/22/21 11:08am Link  |  Quote  |  Print  |  Notify Moderator

dodge guy wrote:

You guys may want to do your research. The AMG badge has been tacked onto just about ever Benz there is with no real performance difference. AMG used to be built in a separate factory. Now it's done in house which makes it very easy to ruin the brand. Look it up and tell me I'm completely wrong! Yes they may have a couple different motors, but the majority is just badges and some trim!


Are you talking about real AMGs, or an "AMG performance pkg" offered on regular models? BMW has real M-cars, and M-sport Pkg, the latter is watered down.

As far as I know, every real AMG car is a decent step-up in performance, mostly with unique engines. From the lowly C230 Kompressor, to the C36, the early NA E55, the supercharged variant, including hopped up Black Edition versions, the NA 6.2 V8, bi-turbo 5.5/4.0, the insane 4 cyl CLA450. Then the top dogs like bi-turbo V12s, the AMG-GT, and of course SLR.

That's not even including all the chassis component differences. But if there is just a badge-job AMG I'd like to know about it.

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Posted: 02/22/21 12:00pm Link  |  Quote  |  Print  |  Notify Moderator

RoyJ wrote:

dodge guy wrote:

You guys may want to do your research. The AMG badge has been tacked onto just about ever Benz there is with no real performance difference. AMG used to be built in a separate factory. Now it's done in house which makes it very easy to ruin the brand. Look it up and tell me I'm completely wrong! Yes they may have a couple different motors, but the majority is just badges and some trim!


Are you talking about real AMGs, or an "AMG performance pkg" offered on regular models? BMW has real M-cars, and M-sport Pkg, the latter is watered down.

As far as I know, every real AMG car is a decent step-up in performance, mostly with unique engines. From the lowly C230 Kompressor, to the C36, the early NA E55, the supercharged variant, including hopped up Black Edition versions, the NA 6.2 V8, bi-turbo 5.5/4.0, the insane 4 cyl CLA450. Then the top dogs like bi-turbo V12s, the AMG-GT, and of course SLR.

That's not even including all the chassis component differences. But if there is just a badge-job AMG I'd like to know about it.


That's what Im saying, the AMG decals tacked onto regular cars ruins the real AMG cars....of which are very few left that are produced.

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Posted: 02/24/21 01:37am Link  |  Quote  |  Print  |  Notify Moderator

dodge guy wrote:

That's what Im saying, the AMG decals tacked onto regular cars ruins the real AMG cars....of which are very few left that are produced.


Ah, gotcha. I agree, just like they shouldn't tack a "Z06 performance package" on to a regular Vette.

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Posted: 02/24/21 01:41am Link  |  Quote  |  Print  |  Notify Moderator

Grit dog wrote:

Depends on the vehicle. I just rented a BMW 530i last week. It had "M" badges all over it. It wasn't even a trim package really, just some badges. Other than the colorful badges it appeared to be a normal run of the mill 530i.

It's marketing. They didn't need to call the fast Dodges SRT's or festoon the Z06 nomenclature on the high perf vettes. He!!, they stole that option code from the 1970 (first year I believe) Chevy Chevelle and possibly other models.
And apparently marketing works, because people buy it.


Yup, the M-Sport pkg needs to go. Waters down real M-cars.

The SRT / Z06 / GT350 / GT500 / ZL1 though, at least they're putting in completely different powertrain, suspension, brakes. In fact, only the bare unibody is in common with lesser models.

I'll let that slide, let's say it's paying homage to the originals.

Grit dog

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Posted: 02/24/21 08:34am Link  |  Quote  |  Print  |  Notify Moderator

^True, but it's all still marketing.
If I wanted a 500hp car and it was called the D!ldomobile, but the slow car was called something much cooler and more appropriate, I'd still get the D!ldomobile becasue I know how to remove badges and decals.

Although a much greater percentage of people are more heavily swayed by marketing than some of us.

FishOnOne

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Posted: 02/24/21 06:54pm Link  |  Quote  |  Print  |  Notify Moderator

RoyJ wrote:

dodge guy wrote:

That's what Im saying, the AMG decals tacked onto regular cars ruins the real AMG cars....of which are very few left that are produced.


Ah, gotcha. I agree, just like they shouldn't tack a "Z06 performance package" on to a regular Vette.


A Z06 is not a regular Vette and it's performance proves it.

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