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 > Thor taking Tiffin ???

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viajante

Plumas Lake, CA, (near Yuba City) USA

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Posted: 02/17/21 09:49pm Link  |  Quote  |  Print  |  Notify Moderator

I just read an article in Family RVing about Thor becoming a partner in Tiffin. As I read further, it appears that Thor might be acquiring Tiffin. Am I misreading the article ?





rk911

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Posted: 02/17/21 09:53pm Link  |  Quote  |  Print  |  Notify Moderator

you read it right. thor is buying tiffin.

https://camperreport.com/thor-buys-tiffin-motorhomes/


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viajante

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Posted: 02/17/21 10:30pm Link  |  Quote  |  Print  |  Notify Moderator

rk911 wrote:

you read it right. thor is buying tiffin.

https://camperreport.com/thor-buys-tiffin-motorhomes/


Yikes !!! Looks like the premium brands are all being bought.

wa8yxm

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Posted: 02/18/21 05:13am Link  |  Quote  |  Print  |  Notify Moderator

Thor is trying to become THE RV supplier (not the singular).
Based on what I've heard about Tiffin in the past. Not sure this is a good thing.


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rr2254545

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Posted: 02/18/21 06:42am Link  |  Quote  |  Print  |  Notify Moderator

rk911 wrote:

you read it right. thor is buying tiffin.

https://camperreport.com/thor-buys-tiffin-motorhomes/


Much discussed on here the deal went down almost 2 months ago


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way2roll

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Posted: 02/18/21 07:59am Link  |  Quote  |  Print  |  Notify Moderator

Thor has become less of an RV company and more of an investment firm. They now own 1/3 of all RV brands and probably more in market share. They are in bed with CW. I've seen it mentioned on here that quality of purchased brands don't suffer. But history tells us that's not accurate. Damon, Entengra, Jayco and others have suffered in quality based on customer feedback. I expect the same for Tiffin. Shame. Winnie is following the same business model. Now they own Newmar, so the 2 top quality manufacturers have been gobbled up. While Winnie is a bit better in terms of quality I still doubt Newmar will be the same product as pre-buyout. Times like this I hope that good old fashioned capitalism will rise up and produce some decent quality start ups with prices that can compete with the majors. I have seen a few over the past 10 years that ultimately stumble. Majors are pricing them out and they can't compete.


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Dale.Traveling

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Posted: 02/18/21 08:16am Link  |  Quote  |  Print  |  Notify Moderator

Tiffin went to Thor with the idea rather than the other way around. I guess Tiffin made Thor an offer then couldn't refuse. Not sure how having both Tiffin and Entegra under the Thor umbrella will work.


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Posted: 02/18/21 08:40am Link  |  Quote  |  Print  |  Notify Moderator

Dale.Traveling wrote:

Tiffin went to Thor with the idea rather than the other way around. I guess Tiffin made Thor an offer then couldn't refuse. Not sure how having both Tiffin and Entegra under the Thor umbrella will work.


If I understand correctly, a couple years ago Bob Tiffin retired and put his son(s) in charge. As might have been expected, quality and sales dropped off such that Bob apparently felt obligated to come back in. After a while of that, Thor buys Tiffin for a reported $3,000,000 so we can probably read between the lines. I say good for Bob, he earned it with hard work and customer care. Beyond that, caveat emptor for future buyers.


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wildtoad

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Posted: 02/18/21 08:44am Link  |  Quote  |  Print  |  Notify Moderator

You would think that at some point Thor will reduce the number of brands and models they have to deal with considering all the associated costs. I suspect some long term contracts with their dealers are preventing the consolidation. Makes no sense for Winnebago for example to produce seemingly identical products such as Vista/Sunstar.


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way2roll

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Posted: 02/18/21 08:50am Link  |  Quote  |  Print  |  Notify Moderator

wildtoad wrote:

You would think that at some point Thor will reduce the number of brands and models they have to deal with considering all the associated costs. I suspect some long term contracts with their dealers are preventing the consolidation. Makes no sense for Winnebago for example to produce seemingly identical products such as Vista/Sunstar.


I would guess Entegra, Jayco, etc are all produced on the same line with different stickers - maybe different Caps and things to "separate" them aesthetically.

* This post was edited 02/18/21 08:56am by way2roll *

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